The Edenvale Lions basketball court was launched in November 2019 to improve the state of basketball as a sport in South Africa, by developing players who can compete at an international level, starting from the grass-roots level and across the board.
Brand South Africa, in collaboration with the Edenvale Lions Basketball Academy, hosted the official opening of a basketball court that is in line with a programme that not only refines the players’ game and the teams collectively, but also develops them at an individual level and integrating them into an inspiring environment that will change their lives for the better.
The Edenvale Lions Basketball Academy was started from a place of passion and love for the game of basketball and the community. They develop and mentor players of all ages and across all walks of life. They mainly participate at tournaments that are able to get the players to a point where they can compete at an international level.
Brand South Africa is delighted to collaborate with the Edenvale Lions to drive a message that positions the country’s excellence in sport and contributes to nation building and social cohesion. This is aligned to Brand South Africa’s mandate to position South Africa as a globally competitive sporting destination of choice.
Byron Pinheiro, Co-Founder of Edenvale Lions Basketball Academy said, ‘We are grateful for our ongoing partnership with Brand South Africa and the opening of this court is the start of a new legacy for basketball in South Africa.’
According to former President Nelson Mandela, ‘sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair’.