According to Glen Cain from Bedfordview based tech company, Cloudfusion, custom website design, as the name suggests, gives you the ultimate choice of customising your site according to your preferences, thereby not only adding a personal touch to it, but also bringing uniqueness to it.
Every business has a unique brand. Elements like your company logo, name, fonts and other remarkable design styles play an imperative role in making a stunning first impression among your prospective clients and the target audience. Perks of using custom design:
Benefit from Search Engine Optimisation
One of the most impressive perks of using a custom design for your business is that it can be thoroughly optimised for speed and search engine optimisation (SEO). If you are not already familiar with the cutting-edge features of SEO, it can help rank your site, thereby gathering only the most relevant audience that may eventually become your prospective leads. Custom design can help you give your website the recognition it deserves — the sole objective of custom design to help users conveniently engage with their visitors.
Experts suggest that over 53% of your web page traffic can leave if your website is too slow and glitches frequently. SEO, on the other hand, plays a vital role in influencing the speed of your website. The most crucial factor that many companies overlook is to plan for a long-term idea. While designs will often come and go, every company should ensure designing a long-term plan to ensure they are sustained in the marketplace for a substantially long course of time.
Thus, responsive design is not only SEO-oriented but can help mitigate varied risks of regulating duplicate content. Furthermore, several other design factors, including CSS and HTML, make a significant impact on your SEO with which you can detect if your website navigation is intuitive or not.
A custom website gives you enhanced versatility
A custom-designed website allows you to change and modify different elements of your web page consistently. For instance, you can streamline and advance your content to match your customers’ expectations and needs. While the tech industry continues to consistently encounter augmented growth, matching up to your clients’ exceeding expectations can be quite a daunting task.
With custom website design, however, you can simultaneously grow while technology advances, thereby adapting to newer and improved features that may impress your audience. Thus, the custom design allows you to choose elements that may help your company gain optimal efficiency.
Custom website design is client-oriented
The more the technology enhances, the more people are lured into buying different technology-driven products and services. In a nutshell, every individual loves a company that offers something new. Moreover, every individual is more serious about investing in your products and services if you offer your undivided attention.
A custom service website gives users the benefit of scrolling through an aesthetically designed website. Most site owners prefer altering their website design to create appealing content for their customers. Custom website design is very customer-oriented and even gives your customers the chance to encounter a smooth navigation experience, thereby motivating several hassles like technical issues. The easier and smoother your website is to operate, the more edge you will have over your competitors and your customers.
Custom website design prioritises your website’s security
Custom website design functions to protect your website at all costs from fraudulent users, scammers and other cyberattacks. A recent report by White-Hat Security suggests that over 86% of websites encountered serious cybercrime threats. Companies now have the upper hand over these threatening issues.
Give your users the experience they deserve
Lastly, the most important and compelling feature of custom website design is that it offers enhanced customer delight to the users. The best way to ensure that your clients stay hooked into investing in your services and products is to consistently improve their experience and look into factors that may impress them. Over 50% of your website traffic makes use of the navigation menu on your website. Out of the remaining traffic, over 36% of users tap on your logo to access your homepage.
Due to this, custom website design can heavily impact the overall experience of your users. At the same time, it comes as an obvious element: the better the customer experience, the better chance at your business encountering massive profits. Thus, it is a win: win for your customers and your company as a whole. Custom website design looks into easing the customer experience by incorporating your website with a few of the most hassle-free and effortless features that can drastically help you transform your website traffic into prospective leads and transform your current customers into long-term clients.
Businesses are starting to recognise the extensive perks of custom website design. If you want to ensure that your company remains sustainable in the marketplace, custom website design is just what you need to bring about a very sophisticated and savvy modification to your website, thereby not only improving business sales but also deliberately extending your client base.