3 June 2020 marked the launch of an interactive digital map to keep tabs on national acts of kindness towards those impacted by the pandemic and lockdown. Initiated by aQuellé, the aQuellé Kindness Map serves as a reassuring counter to the Department of Health’s daily Covid-19 map, which captures the latest disease statistics.
The map will offer inspiration and joy by showcasing the good being done by ordinary people and organisations across the country. Based on data uploaded by ordinary South Africans, the kindness map on aQuellé’s website reflects selfless acts taking place across villages, towns and suburbs. Inspirational stories, complete with photographs and video, create a real-time snapshot of the outreach gestures – big and small – taking place every day. To champion the work being done, the map encourages and enables instant sharing of the content via Facebook, Twitter and Whatsapp.
There is no limit or criteria for participation: every act of kindness – from phoning a family member or donating books to a children’s home, to buying food vouchers for someone needy or cooking a meal for an elderly neighbour – should be championed.
aQuellé marketing manager Suzelle Stegen said, ’Kindness is contagious. All it takes is one act of kindness to start something positive and we’re hoping our kindness map does just that.’
‘All of us are feeling the effects of the pandemic and lockdown; there’s a lot of uncertainty out there. But there’s also a lot of good happening, with ordinary people offering kindness and hope and bringing joy. We wanted to highlight these gestures, whatever they may be, and encourage more.’
To set this wave of kindness in motion, aQuellé has uploaded several of its own Covid-19 outreach projects onto the new map. These include the distribution of water, sanitisers and masks, as well as health information flyers in various provinces. Recipients are communities, soup kitchens, homeless shelters and children’s homes.
The aQuellé Kindness Map will highlight extraordinary tales of generosity in the hope that it motivates and champions a growing community of ‘givers’ and ‘doers’.