H&M Running Rewear, Reuse And Recycle Programme For Unwanted Clothes

H&M is offering a garment recycling service across all stores. The H&M Garment Collecting programme is a global initiative that works to prevent customers’ unwanted clothes from ending up in landfills.

The H&M Group believes it’s senseless that so many clothes and discarded textiles end up in landfill. Upcycling and eventually recycling, is two of many ways to fulfil the company’s goals towards a more sustainable fashion future.

Here’s how it works:

Drop your bag of unwanted clothing in the recycling box at your local store. All textiles are welcome – any brand, any condition – even odd socks, worn-out T-shirts and old sheets.

The textiles are then sent to the nearest recycling plant, where they’re sorted by hand. For every bag of textiles you drop off, you’ll receive a discount card for 15% off your next in-store purchase.

Rewear: clothing that can be worn again is marketed worldwide as second hand goods.

Reuse: textiles that are no longer suitable to wear are converted into other products, such as remake collections or cleaning cloths.

Recycle: textiles that can’t be reused get a new chance as textile fibres, or are used to manufacture products such as damping and insulating materials for the auto industry.

For each kilogram of textiles that H&M collects, money will be donated to UNICEF South Africa’s Early Childhood Development Programme.

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